Racing to Zero Preview

Racing to Zero Preview
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This is a 90-second preview for the film RACING TO ZERO. Garbage, disappearing natural resources, destroyed oceans, the stakes are higher than ever, is there anything that we, individually, can still do about it? Strangely enough the answer is yes. Racing To Zero presents new solutions to these global problems. Three years ago the mayor of San Francisco pledged to achieve zero waste by 2020. We followed this city’s trail of trash, behind-the-scenes, to track the possibility and made a great discovery. The simple substitution of the word RESOURCE for the word GARBAGE transformed a culture, producing a wealth of new industries, and an intriguing and surprising race to zero.