Architects and Engineers are responsible for roughly 40% of the worlds energy and natural resources by the decisions that they make within the building industry. The A/E industry has the single largest impact on the place where we live from promoting healthy and safe spaces, to inducing joy into our daily lives. Architecture is not just about buildings, and its not some «artsy fartsy» profession. Architecture has the ability to create joy inside and outside the built environment. Architecture is more than what a building looks like, more than what a building feels like, more than what a building does. Architecutre is a «man-made» organism of the earth, one that proposes change to the delicate cycle of life and to the place we all as humans and nature live. As designers of our built environment we can see throughout history how the perceived and inherent value of our physical world has shaped it. Fostering Innovation is an idea that perpetuates a system of working for the betterment of our humanly constructed world. Because, 40% of it is in our hands.