GM Style. Dubai. November 2007

GM Style. Dubai. November 2007
00:01:28

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Each year, the world of fashion and celebrity turns its attention to GM 'Style's' annual events in Los Angeles and Detroit. With its iconic brand, GM's aim was to break down the barriers between Couture, Celebrity and Automotive technology and design by hosting a GM Style event for the first time in the Middle East. Vivacious Events approached us to put together a live visual show that would combine Dubai's embracing of its past and of its future. We delved into the ground-breaking films; Baraka, Powaaqatsi and Koyaanisqatsi by Godrey Reggio and Ron Fricke. Looking at their subconscious message; the world as one organism, we selectively edited and fused together imagery of Arabic culture and sustainable natural resources that are ever so presently becoming the future energys of the world. Showcasing GM's concept hybrid, the Chevrolet Volt, the event was held at The Madinet Jumeriah