HD TOD'S LA SCALA - AN ITALIAN DREAM
'an italian dream', the poetic movie shown at the iconic la scala opera house, was more than an unexpected collaboration between music and fashion. the idea was far beyond of any typical cluster of a common ballet show for a 'fancy' commercial. tods owner diego della valle has tapped the 232 years old milan theatre to create a conceptual ballet depicting five of the steps involved in the production of a tods driving moccasin, the leather sourcing, cutting, hammering, punching and stitching.it expressed, in artistic form, the links among disparate companies that all consider themselves ambassadors for their country. the 'made in italy' label is not just about that disputed subject of country of origin. It has become an identifying signal, a force for exporting goods and a political football as italy fights european union regulations to guard its own manufacturing base.